A New Playbook is Helping Women Entrepreneurs Navigate the Economic Storm

Sinking brand valuations, a shaky economy and the rollback of DEI initiatives are pressuring women founders in fashion and beauty (and other industries) — but a new playbook is helping them navigate the storm.

It’s a tough time to be a founder no matter what your background. High interest rates, the post-pandemic crash in consumer brand valuations and a gloomy economic outlook have made fundraising difficult.

Women and minority entrepreneurs have an extra layer of challenge, as they’re already underrepresented — female-led start-ups received just shy of 20 percent of overall investment in 2024, according to Pitchbook. They’re now seeing many of the initiatives designed to give them a seat at the table rolled back amid legal threats by the Trump administration and conservative activists. 

The picture isn’t entirely bleak.  Here's why.

It’s true that diligence is key for any founder, but women and those from underrepresented groups have to push even harder on all fronts with the playing field stacked against them, experts say.  To come out a winner, you have to be unstoppable with your efforts.