Entrepreneurship: Start With Who You Are and What You Stand For

Founder and Owner Shelley Jack of Sheba Marketing had advised scores of clients on how to market and to strategize for growth but she wasn't prioritizing those lessons to her own business.

She says, "Building that [a] plan and intention into your business is a necessity. You have to start with your identity, who you are and what you stand for, and then make and follow that plan. I [Shelley] enjoy working with businesses and organizations that focus on both business and social impact — those moving and shaping their business to grow and improve the community.”

Learn how Shelley's business has evolved over time.