We are not superstar Rihanna with her tremendous social following but we can learn from her on how she markets herself and her brand – seizing on opportunity every chance she can get.
Since the start of the pandemic, women, particularly women of color, have become the leading drivers of business creation in the U.S. In 2020 and 2021, women accounted for 49 percent of new business launches, according to a study by Gusto, a human resources software company, compared to 42 percent for men in 2021.
Bet on yourself. Start a business. Become an entrepreneur. Create your own destiny. The world awaits.
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