Women Entrepreneurs Pursue Success Despite Unique Challenges

Despite unique challenges – global pandemic, gender issues, and lack of capital, for example –  many women are passionate about realizing their dream of starting a business, and results of a new AARP survey show the COVID-19 pandemic did not stop them.

The results revealed that “want” rather than “need” most often motivated women’s decisions to become entrepreneurs. 

AARP research reflects a need for additional support and training for women entrepreneurs to grow their business. Respondents said they were looking for resources on marketing (24%), recruiting and hiring staff (11%), and financing (10%), and these areas were where women were most likely to have sought out training.