The Female Consumer Is Under-Represented in the Brand and Marketing Landscape of Spirits

In Christopher Marquis's research for his recent article on Karen Hoskins for Forbes and her work at Montanya Distillers to make the alcohol industry less of a “boy’s club," he was told that women in leadership positions frequently have their expertise questioned and people mistake them for someone other than a leadership figure.

According to Mr. Marquis's article:

The alcohol industry is known for being dominated by men. For instance, in 2018, only “4% of C-suite positions in wine and spirits were held by women” and women in the industry continue to face sexual harassment and abuse.

At Escape From Corporate America, we hope Mr. Marquis has an opportunity to interview Dr. Sonat Birnecker Hart, President and co-founder of KOVAL Distillery to learn even more how women who are smart, confident and experienced in the spirits industry can and do succeed.

Read the full article:  Women Entrepreneurs Are Transforming the Spirits Industry.