As we go forward in 2021, think carefully about your strategy for innovation in your business. The genesis of every new product, business or service offering is a concept: an idea for something you believe people want and will buy at a price they can afford to pay you for the work needed to produce it. Concepts can arise out of anything at any time. I think of it as spontaneous innovation, which occurs in every aspect of our lives. Some might refer to it as spontaneous expression, and it’s typically a moment that can’t be repeated easily.
In this article I [Laurel Delaney] present four (4) examples.
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