Women Entrepreneurs Must See Opportunity In Every Difficulty

Before the COVID-19 crisis, women-owned 40% of the businesses in the U.S., representing more than 12.3 million firms.

As of 2020, these companies employed nearly 9 million people and generated $1.8 trillion in sales. Last year alone, women started 1,821 new businesses every day.  Of these, over 60% were started by women of color, and Latina women-owned businesses grew more than 87%.

As Winston Churchill once said: “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”

Women entrepreneurs must see opportunity in every difficulty, too.  Now is a perfect time to think about how to create a new market space. Your clients in the past — indeed, the whole marketplace — have changed. 

Take a look at seven areas women entrepreneurs can discover new ways to solve old problems and gain traction in our new world.