How to Market Your Global Business Lady Gaga Style

The following is an article I [Laurel J. Delaney] wrote more than a decade ago and I still think it is relevant more than ever coming out of the global pandemic.  It was originally published by American Express.  I am surprised and delighted they had accepted it back then.  The photo that accompanies the piece is a little conservative but hey, you can't have everything!

American pop singer Lady Gaga has taken the world by storm with her robust voice, over-the-top theatrical performances and outrageous costumes. Global small business owners can learn from her without going to the same extremes. 

There are lots of little ways to reposition your business, be different, and have customers take notice of you both online and off. All it takes is a little innovation and determination.

Learn more.