She Creates

International Women’s Day 2020 is March 8, and Apple is supporting the visibility and achievements of women with special Today at Apple sessions held in select Apple Stores throughout the world.

From March 1–31, you can join inspiring female creators [I call them women entrepreneurs :-)] in the “She Creates” series to learn a new skill and gain a new perspective.

Oh, and the theme this year for IWD 2020 is #Each for Equal. Our individual thoughts and actions contribute to a larger goal of creating gender equality.

Learn more about how Apple Stores will promote International Women’s Day all month long with ‘She Creates’ series.

Women Entrepreneurs Are Making a Positive Impact on our Business Ecosystem

As we celebrate Women’s History Month this March, let's also celebrate and salute all the women entrepreneurs for their hard work, smarts and perseverance to get things done.  Business success doesn't come easy yet it's the women entrepreneurs who are determined to accelerate their own growth.

According to The 2019 State of Women-Owned Business Report commissioned by American Express, “Between 2014 and 2019, the number of women-owned businesses climbed 21% to a total of nearly 13 million (12,943,400). Employment grew by 8% to 9.4 million. Revenue rose 21% to $1.9 trillion.”

It is evident the positive impact women entrepreneurs are making on our business ecosystem.

Women Entrepreneurs Rocking Their Respective Fields

Here are five women entrepreneurs – Carrie Green, Ali Handal (pictured), Kim Coles, Sue Bryce and Marai Smith – who are rocking their respective fields. Take a look at what they do to stay inspired, and then check out the video because that's where some really great quotes come through.

Makes you take a step back and think about the life you want to live.

How Women Use Social Media to Grow Their Businesses

Social media is a key tool for many female entrepreneurs who are using it as a branding tool. By posting consistently and sharing everything from product photos to testimonials, female entrepreneurs know how to build trust and customer loyalty using social networking sites, often bypassing the need for expensive marketing campaigns.

Women entrepreneurs also know that social media can serve many other purposes simultaneously – marketing, branding and even customer service.

Here are just some of the ways you can use popular networking platforms to build your customer base and pilot your business to success.

Read more about how to use social media to grow your business.

Who Knew? USPTO's Office of Innovation Outreach

Two things I didn't know about the United States Patent and Trademark Office (USPTO):

1. USPTO is focusing on women entrepreneurs!
2. USPTO has an Office of Innovation Outreach!

Well what do you know about that?

And on March 3rd, you can attend the free Women's Entrepreneurship Symposium held in Alexandria, Virginia, at USPTO's headquarters, and learn about the resources and services available to assist and support women inventors and entrepreneurs.

Registration is required for in-person attendance.

Learn more about the free women's entrepreneurship symposium.