Dream Big and Go For It

Founder and CEO of Dream Big Toy Company Jodi Bondi Norgaard has a strong motto: "Dream Big and Go For It!"  She is one of many advocates who are pushing media and retail to do a better job portraying girls beyond stereotypes -- sending the message that girls can aspire to do more than wear a pink dress and tiara.

Ms. Norgaard launched her line of plush, sports-themed dolls, Go! Go! Sports Girls, six years ago.  "Many retail buyers told me my product would never sell because they weren't 'fashion-forward' enough to warrant a slot in the toy aisle alongside sexier competitors.  I never gave up because I believe strongly that girls deserve better.  Six years later I am flanked by other women who have started businesses to create change and shut down stereotypes that confine or degrade girls and women. What's more, sales for my products continue to increase," says Norgaard.

Visit  Go! Go! Sports Girls

Watch her TODAY Show video:  'Girls' toys?  Group of women revolutionize the toy aisle

All I can say is Go! Go! Jodi!  We are very proud of your accomplishments and wish you continued success.

Screen shot:  Go! Go! Sports Girls