Best Way to Reach Customers? Face-To-Face.

Source:  Cox Business

The Cox Business Snapshot of Women Entrepreneur Survey was fielded among 624 U.S. women business owners and was conducted in October to coincide with National Women’s Small Business Month.  They set out to identify what opportunities and challenges are driving these women leaders.

One snippet of data:

85% of the women surveyed said there are business challenges that are unique to being a woman. 73% said gender bias was a problem and 55% said there are industries where there aren’t many opportunities for women.

Women prefer face-to-face meetings with customers versus email, telephone, social media or snail mail.  What also scored high for women is having control of their destinies.  No surprises there.

Learn more here.

Smart Startups

How can you ensure that people buy your product or pay for your service? How do you compete with similar companies? How do you come up with a winning business idea in the first place? These are questions that the women in the following slide show have answers for.  Be sure to go through each slide to find each woman business owner's secrets to success.

Let their success stories inspire you to make your dream a reality. 

Read:  How to Start a Successful Business

Photo courtesy:  Jerry

A Snapshot of a Book Cover Says It All

Photo courtesy:  Laurel J. Delaney

Learn more here.

Exporting as a Growth Avenue for Your Business

I've been writing a NEW book on exporting all year (as shown)! Please sign up below to be notified of publication date (December 18, 2013) and to pre-order book at a guaranteed price!

Here's part of what you will learn from my new book:

• Identify products and services that can be profitably exported.
• Use the Internet to facilitate all aspects of exporting, especially marketing.
• Develop a clear strategy on how to export.
• Export your product or service efficiently and profitably.
• Find customers retail and wholesale customers globally, enter new markets, get paid, and ship.
• Explore your best territory using statistics and market research.
• Develop pricing and prepare documentation.
• Leverage the Internet and social media—including using tablets and mobile phones—to boost your online exports.

Can't wait for you to read!

Sign-up here: Exporting:  The Definitive Guide to Selling Abroad Profitably