How to Get Sensational Media Coverage on the Cheap

Say you just started a business and you don't know anybody or who to contact to get media attention.  Where do you start?  Celestine Chua (pictured) is founder of the site Personal Excellence.  Below she provides excellent tips on how to get media coverage.  Hint:  It all begins by being pro-active!

One example she provides:

Example:  One of the story angles which I brainstormed when I started my business (2008) was the fact that I had quit a prestigious, well-paying job to pursue my passion - from nothing. This was considered unconventional in the context of the Singapore society (at that time, at least) because most locals conformed to the view that one should stay in a stable job with financial security and an iron rice bowl —the complete opposite of what I did. Hence, I used that as the angle for one of my press releases, and it was eventually picked up by several media outlets (Today, OMY, Lianhe Zaobao, AsiaOne, among a few other sites).

Read:  How to Get Media Coverage for Your Business, Blog, or Startup 

Illustration credit here.