How to Extend a Brand to Become the Coolest Small Company in America

Today we turn you on to Zingerman's.  What brought me here in the first place?  Zzang Handmade Candy Bars (pictured above and the real deal on ingredients:  dark chocolate, milk chocolate, corn syrup, organic muscovado brown sugar, milk, heavy cream, real butter, malted milk powder, real vanilla, salt, baking soda) -- as featured in Oprah Magazine September 2011.

But to Zingerman's Community of Businesses (ZCoB), it is a family of small food-related companies and entrepreneurial ventures.  Each is located in the Ann Arbor, Michigan, U.S.A. area. They are operated by one or more partners who share ownership and manage the business.  Here is a list of the community ventures.

• Mail Order
• Delicatessen
• Bakehouse
• BAKE! With Zing
• Roadhouse
• Creamery
• Catering
• Coffee Company
• ZingTrain
• Candy Manufactory
• Press
• Food Tours
• Dancing Sandwich Enterprises

And yes, a few of the above are run by women.  Explore.  I am sure there is something of interest (indulgence) for everyone.  Enjoy!