How to Meter and Increase Your ROSE

Here's my latest contribution over at Verio, a world-class web-hosting company for SMBs around the globe.

How to Calculate and Increase Your ROSE

Introduction here:

What does Return on Social Effort (ROSE) online mean? It is a new performance measure (we just coined it!) used to evaluate the effectiveness and efficiency of an online social effort based on achieving desired results over a specified time period. The idea is to monitor and measure the profitability of that effort, so there’s really no right or wrong way of calculating it. What’s crucial is to first determine what you want to get out of your social media effort before analyzing or measuring it. The reason for this exercise is to justify your company’s social media marketing or listening (after all, it all starts with listening!) program.

I hope you find the article useful to effectively growing your business.

Posted by: Laurel Delaney, Escape From Corporate America blog