"I am ecstatic to announce our frozen yogurt franchise offering," said Natasha Nelson, co-founder and President of Yogurtini(TM). "Along with amazing frozen yogurt, I believe we have created a fun and exciting experience, and that is why our customers come back day after day. ~ Press release hereBackstory here:
In 2007, Natasha and Chelsey Nelson were living in California and in the early stages of planning a self-serve frozen yogurt shop. But, then the phone rang and they learned their 56-year-old mother had just been diagnosed with a rare form of Parkinson's disease, a degenerative and terminal illness."When it hit us, it hit hard, but we already had one foot in the business," said Natasha Nelson. "We knew we had a great idea and our mom was our biggest supporter, but could we all emotionally handle it?" The sisters moved back to Tempe, Ariz., to join their dad in taking care of their mother, and that's when they decided the answer was: "Yes."
"But there were a lot of times we wanted to back out. We were even tossing a coin, at one point," Nelson said.
Be inspired. Read more about their success here.
Photo credit: FoxSmallBusinessCenter.com, (L-R) Chelsey and Natasha Nelson of Yogurtini
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