10 Ways to Transform Your Website

Through your website, are you serving your own interests or your customer's?

I've put together 10 ways to transform your web site into a dynamic two-way communication tool. Here's a snippet of the points:

1. Keep content current, accurate and relevant.

2. Express yourself but don’t give your life story on your Web site.

3. Spruce up your Web site so it looks beautiful and works beautifully, too.

4. See that every Web site page has a unique keyword message.

5. Focus on the needs of your visitors first, even if it’s before meeting the needs of your own organization.

6. Care about your customer in a way that is evident on your site!

7. Start a blog to share knowledge and reflect your personality.

8. Cater to a global audience.

9. Make your “contact” area so BIG that it hits visitors on the head like a hammer on a nail.

10. Breed visitor participation.

Read the entire article here.