Our new economy is encouraging experimentation and the one thing (among many) that we've learned for sure when starting a business is the importance of being accessible.
Phoebe Howard (pictured), an interior designer in Atlanta and owner of four retail stores in the South, admits that clients are buying less these days, doing smaller jobs and taking their time with projects.
For Mrs. Howard, 51, that has necessitated being more aggressive and more creative, trying to make her work accessible to a larger range of people. She has started hosting more in-store parties and events and is writing a blog, www.mrshowardpersonalshopper.com, with the help of a young employee. She didn’t know what a blog was until a few months ago, but now, she says, she plans to get acquainted with Twitter and Facebook.
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Our new economy is encouraging experimentation and the one thing (among many) that we've learned for sure when starting a business is the importance of being accessible.
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