Women entrepreneurs can be overwhelmed with all the social networking sites -- as well as the concept itself. Time and resources are tight but everyone's talking about "Web 2.0." The question you need to ask is: Who do you want to reach? If you find out it's a good fit -- go for it! Runa Magnúsdóttir is the founder and CEO of Connected-Women.com, a global social search and networking site for professional women used by organizations of women entrepreneurs worldwide.
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Your question, “who do you want to reach” is a VERY important question
to answer for yourself and your business when you participate in “Web 2.0” activities.
Since there are so many sites to work with, I choose to focus on networking sites with a professional and global reach.
Mainly, to women business owners with influence!
By utilizing social networks like Connected-Women.com, I have been able to build strategic partnerships, business connections and great customer prospects for my own international business, Expedient Trade. I have
established long lasting relationships with women in the UK, China, Iceland and the USA.
As the United States Ambassador for Connected-Women.com
(http://www.connected-women.com/en/directory/view/expedient), I strive to create a trusted, professional network of strong business women that are interested in expanding their business influence on both a domestic and
international level.
Targeted, on-line social networking is a cost effective & efficient way to market your business.
Michelle Bonn
Owner & President
Expedient Trade, LLC
www.expedienttrade.com
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