The Pros of Running Your Business Like A Girl

In MSNBC

In her new book, "How to Run Your Business Like a Girl," Elizabeth Cogswell Baskin turns the idea of doing something "like a girl" on its head by exploring common female traits and how women entrepreneurs -- and all entrepreneurs -- can use them to their advantage when running a business.

In her interviews with women business owners she found that women tend to use three unique strengths more than their male counterparts: trusting their intuition, focusing on relationships, and putting more emphasis on life balance.

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